Advertising, Now That's Low
Advertising, Now That's LowAuthor: Brian BrookerAdvertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon. So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down. Let's be honest. Most ads are crap.
They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing. Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice. Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission.
Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type. Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.
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